Market it. Hook the masses. Make them think they can’t live without it. Then, without warning, yank it from the shelves. Lie low for six months. Listen to the people choke on their own nostalgia. Then reappear—with a banner screaming across the box, “THE SWEETEST COMEBACK in the history of…EVER!” All of western civilization flocks like zombies rummaging for a post-apocalyptic snack! Sales reach an all-time high! Who would have thought this day would come?
Pictured above, chin covered with sponge cake and fingertips smeared with frosting, Anna poses with her very first Twinkie.
Well played, Hostess. Well played.