While stuck behind a truck reading “Svedka…voted #1 vodka of 2033,” I decided the guy behind that slogan was (a) an optimist; (b) a fortune-teller; or (c) or a drunk. Whatever the case, it’s that kind of forward thinking that drives procrastinators like me to drinking. Why is a vodka company so ahead of the game, while I’m still trying to get psyched up for spring cleaning, 2005-10?